Before you hit the streets in your scary costume, you may come across a multitude of Augmented Reality filters on Instagram, Snapchat, Tiktok or even Facebook. Filters are a great way to engage your audience, so when current events give us the opportunity to be creative, let's take advantage of it. So here are some ideas for AR filters for Halloween.
3.3 billion people have access to AR via their phones, and 82% of people surveyed worldwide say they have used the technology. AR filters are now a must-have way to engage your audience. We've selected a few examples to inspire you.
Some branded AR filters to celebrate Halloween
The Halloween of Chupachups
It is with a game available on Instagram that Chupachups chose to make its consumers interact with its brand. The result is quite successful!
Haunted Dollhouse by NYX Cosmetics
And yes, during Halloween we wear makeup. What could be more obvious than to propose special make-up for the event thanks to AR filters? This is what NYX Cosmetics proposed to its audience with the Haunted Dollhouse filter.
Maybelline Ukraine
To promote its new products, Maybelline Ukraine offered a special Halloween AR filter. A godsend for users who were looking for Halloween makeovers on social networks that night.
For brands that have a whole range of products linked to Halloween, you could take the experience even further by imitating this fine example from Lacoste (https://www.lacoste.com/fr/lacoste-peanuts.html). This web page, which includes all the products in the special Peanuts series, allows you to immerse yourself in the world of the cult cartoon using an AR filter. A good way to immerse your products in a universe linked to entertainment.
So which AR filter should you use for your next marketing operation?